About HOKA

Born in the mountains, we bring joyful performance to every kind of mover, everywhere.

Welcome to HOKA

At HOKA, our goal is to inspire people to move. We want to empower all athletes to act fearlessly and creatively, to drive forward with purpose and passion – and with an “always-on” mindset for innovation and thinking outside the box, we craft bold and unexpected new solutions for athletes of all types.

We aim to amplify voices and help provide access to running, walking, fitness and the outdoors. We believe everyone is an athlete. And however you find joy in movement, HOKA has your back.

Where We Came From

HOKA was born in the French Alps in 2009, when two athletes set out to design a running shoe that made downhill running feel like flying. Their unique shoe quickly won over elite ultramarathoners and it wasn’t long before word was out. The rest, as they say, is history.

“Radical change often comes about in trying to solve a simple problem. Our original goal was the improve endurance race times by designing a shoe to go downhill faster. In doing so, we inadvertently reinvented the running shoe.”

HOKA Co-Founders Jean-Luc Diard and Nicolas Mermoud

What Makes Us Different

Wearing our shoes is a feeling unlike any other. Enhanced cushioning and a meticulously-engineered midsole provide a smooth, soft and efficient ride. Click below to learn about the technologies that make our footwear one-of-a-kind.

The Shoes that Made Us

Click the arrows to see the history of our key trainers.

Mafate

The original HOKA, born on the trails of Mt Etna.

2009

Bondi

The original max cushion road shoe.

2010

Stinson

The original all-terrain shoe.

2012

Clifton

The road shoe that helped HOKA hit the mainstream.

2014

Challenger

Lightweight HOKA cushioning for all terrains.

2015

Speed Evo

Track spike that put us on the map at the Olympic Trials.

2016

Speedgoat

The trail shoe built for the toughest terrain on Earth.

2016

Arahi

The shoe that showed “stability” needn’t mean heavy.

2017

Gaviota

Combining maximum support and maximum cushioning.

2017

Torrent

HOKA cushion and ride in a lightweight package.

2017

Mach

The shoe for the everyday fast tempo run.

2018

Evo speedgoat

A high-performance take on the trail franchise.

2019

Carbon X

The racing shoe that broke the 50-mile World Record.

2019

Tennnine hike GTX

Bringing innovation to hiking.

2020

Bondi X

The carbon plate for everybody.

2021

Mafate speed 4

A pinnacle product for technical trail.

2022

Rocket X2

A best-in-class product geared for elite performance.

2023

Our Impact

Sustainability encompasses everything we do here at HOKA. It’s not just about sustaining the environment. It’s how we work with each other. How we make decisions for our business. How our customers feel the impact of our actions. It is something we all do together.